Multi-Purpose Eyeliner Glues

Velour Lash & Go Eyeliner is an Eyelash Glue and an Eyeliner

For those who prefer wearing their falsies with eyeliner, Velour Lash & Go Eyeliner is the perfect product.

Velour Lash & Go Eyeliner is basically a two-in-one product that doubles as both lash glue and eyeliner. To use the product, you start by using the delicately pointed applicator to apply eyeliner close to your lash line. After applying the formula, you can use tweezers or your fingers to apply strips of false lashes as close to your natural lash line as possible. After a few moments, the glue will dry completely and you'll be good to go.

With Velour Lash & Go Eyeliner consumers can eliminate the need to carry both eyeliner and eyelash glue in their makeup bag. For those who don't wear eyeliner, Velour also sells standalone eyelash glue.

Image Credit: <i> Velour.</i>

Multi-purpose Makeup Products
Innovative makeup products that serve multiple functions, like eyeliner glues, will continue to gain popularity as consumers look for convenience and efficiency in their beauty routines.
Hybrid Beauty Products
The blending of different types of makeup products into one, like combining eyelash glue and eyeliner, presents an opportunity for disruptive innovation in the beauty industry.
Applicator Innovation
New, delicately pointed applicators for multi-purpose beauty products like eyeliner glues can revolutionize the way consumers apply makeup and create new markets for applicator-specific makeup tools.

Sectors Adopting This

Beauty
Innovative beauty companies that create multi-purpose makeup products, like eyeliner glues, can differentiate themselves in a crowded market and appeal to time-conscious consumers.
Cosmetics Retail
Retailers who carry hybrid beauty products like eyeliner glues can capitalize on the convenience factor and potentially increase sales by offering a new product category to consumers.
Beauty Tools and Accessories
Manufacturers of makeup tools and accessories can explore the opportunity to create new specialized applicators for multi-purpose products like eyeliner glues and improve upon the consumer experience of using these products.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 48%
Freshness 9%

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