Inspired by the prevalence of active lifestyles and athleisure fashion, beauty brands are creating cosmetics that are compatible with athletic pursuits—CoverGirl recently invented a new version of its best-selling Lash Blast mascara called the Lash Blast Active mascara.
While consumers are used to seeing waterproof mascara formulas, this updated mascara product boasts sweat-proof, smudge-proof and clump-proof properties. Additionally, the mascara is said to be able to provide up to 24 hours of wear, which is ideal for those who are committed to a life on the go and want to minimize touch-ups between the gym, the office or any evening events that may follow a day of work.
The CoverGirl Lash Blast Active mascara is offered in a four-shade range that includes Black Brown, Black, Very Black and Extreme Black options.
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Athletic Beauty Kits
Gym Beauty Sets
Sweat-Ready Beauty Sets
Athletic Care Collections
Gym-Friendly Makeup Collections