CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula

 - Jan 9, 2019
References: covergirl & refinery29
Inspired by the prevalence of active lifestyles and athleisure fashion, beauty brands are creating cosmetics that are compatible with athletic pursuits—CoverGirl recently invented a new version of its best-selling Lash Blast mascara called the Lash Blast Active mascara.

While consumers are used to seeing waterproof mascara formulas, this updated mascara product boasts sweat-proof, smudge-proof and clump-proof properties. Additionally, the mascara is said to be able to provide up to 24 hours of wear, which is ideal for those who are committed to a life on the go and want to minimize touch-ups between the gym, the office or any evening events that may follow a day of work.

The CoverGirl Lash Blast Active mascara is offered in a four-shade range that includes Black Brown, Black, Very Black and Extreme Black options.