Clarins' Wonder Perfect Mascara 4D Lengthens, Curls, Defines & Volumizes
Laura McQuarrie — February 27, 2019 — Fashion
References: clarinsusa & cosmeticsbusiness
Clarins recently added to its assortment of mascara products with an all-new 4D mascara that is formulated to deliver extreme length, volume, curl and definition. The Wonder Perfect Mascara 4D includes Clarins’ exclusive Lash Boosting Complex—with Sphingony and Panthenol—alongside carbon-black mineral pigments with film-forming rose wax. As well as drawing attention to one's eye area when applied, the all-in-one 4D mascara also helps to protect and reinforce the lashes, in addition to promoting thicker, longer-looking lashes over time, even when the mascara has been removed.
To help consumers who want to create boldly defined lashes with ease, Clarins paired the fluid gel mascara formula of the Wonder Perfect Mascara 4D with a precision brush to provide the optimal balance of volume and definition from the roots to the tips of the lashes.
To help consumers who want to create boldly defined lashes with ease, Clarins paired the fluid gel mascara formula of the Wonder Perfect Mascara 4D with a precision brush to provide the optimal balance of volume and definition from the roots to the tips of the lashes.
Trend Themes
1. Extreme Lengthening - The trend of extreme lengthening mascaras presents an opportunity for cosmetic companies to develop innovative formulas and brushes that deliver longer-looking lashes.
2. All-in-one Product - The demand for all-in-one mascaras that offer volume, length, curl, and definition opens up opportunities for brands to create innovative multifunctional mascara products.
3. Lash Enhancement - The trend of mascara products that not only enhance lashes but also protect and reinforce them presents an opportunity for the development of innovative lash-boosting formulas.
Industry Implications
1. Cosmetics - Cosmetic companies can tap into the trend of extreme lengthening mascaras by developing innovative formulas and brushes that deliver longer-looking lashes.
2. Beauty and Personal Care - The demand for all-in-one mascaras creates opportunities for beauty and personal care brands to create innovative multifunctional mascara products.
3. Health and Wellness - The trend of mascara products that enhance and protect lashes provides opportunities for health and wellness brands to develop lash-boosting formulas with added benefits.
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