Byredo's Astronomical Mascara is 100% Plant-Based & 91% Natural
Laura McQuarrie — February 25, 2022 — Fashion
Byredo's Astronomical Mascara is volumizing, curling and thickening, and it pairs a long-lasting, plant-powered formulation with fine silicone bristles and a curved application wand. The 100% vegan formula is comprised of 91% natural ingredients and delivers maximum volume without questionable ingredients such as natural endocrine disruptors, pesticide residue, and GMOs.
This product is touted as the brand's cleanest mascara yet and it's packed with a high-performance blend of polymer and plant-based waxes like carnauba, rice bran and sunflower seed wax. The combination of effective plant-powered ingredients, precision bristles and the curved applicator create long-lasting, dramatic results without compromise when it comes to ingredients that consumers can feel good about using, and applying to their delicate eye area.
This product is touted as the brand's cleanest mascara yet and it's packed with a high-performance blend of polymer and plant-based waxes like carnauba, rice bran and sunflower seed wax. The combination of effective plant-powered ingredients, precision bristles and the curved applicator create long-lasting, dramatic results without compromise when it comes to ingredients that consumers can feel good about using, and applying to their delicate eye area.
Trend Themes
1. Plant-based Makeup - The demand for cosmetic products made of natural, vegan, and sustainable ingredients is increasing, thus offering disruptive innovation opportunities for companies that can create plant-based cosmetics that outperform their synthetic analogs.
2. Eco-friendly Cosmetics - The trend towards eco-friendliness in cosmetics, including packaging, is on the rise and offers disruptive innovation opportunities for companies that can develop sustainable and environmentally responsible products.
3. Clean Beauty Movement - The clean beauty movement, which is characterized by transparency and sustainability, presents great disruptive innovation opportunities for companies that can create the highest quality beauty products with exclusively natural, vegan and recyclable ingredients.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can benefit from developing and launching product lines with non-toxic, vegan, and natural ingredients to cater to the increasing demand of consumers who are looking for clean and sustainable beauty products.
2. Sustainable Packaging Industry - The sustainable packaging industry can benefit from creating and developing eco-friendly packaging products that offer practical and environmentally friendly packaging solutions for the cosmetics industry.
3. Bio-chemistry Industry - The bio-chemistry industry can benefit from researching and developing natural, plant-based ingredients that can replace synthetic chemicals in cosmetic products and disrupt the beauty industry by creating innovative, non-toxic cosmetic alternatives.
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