Multi-Tiered Vegan Mascaras

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Tower 28 Launches the 'MakeWaves Mascara' for Sensitive Eyes

— September 6, 2022 — Fashion
Tower 28, a clean beauty brand based in Los Angeles, has recently unveiled its newest clean beauty offering: the ‘MakeWaves Mascara.’ The ‘MakeWaves Mascara’ is a lightweight, vegan, and buildable formula that is targeted at consumers with sensitive eyes. The mascara comes with a triple-wave wand that has three flexible bands for curling, lengthening, and defining the lashes.

In addition to a unique wand, the ‘MakeWaves Mascara’ features multi-tiered soft teeth that adhere to the natural curve of your lashes and dispense product with each swipe. The mascara offers nutrient-rich ingredients like panthenol vitamin b5 and castor oil to promote the growth of your lashes.

The Tower 28 ‘MakeWaves Mascara’ retails for $20 USD and can be purchased via the brand’s website.

Image Credit: Tower 28

Trend Themes

  1. Clean Beauty Mascara — Creating vegan, lightweight and nutrient-rich mascara formula that appeals to those with sensitive eyes.
  2. Innovative Mascara Wand Design — Developing an innovative wand for multi-tiered soft teeth that adheres naturally to the curves of lashes while providing curling, lengthening and defining effects.
  3. Lash Growth-promoting Mascara — Infusing mascaras with beneficial ingredients like panthenol vitamin b5 and castor oil that promote the growth of lashes.

Industry Implications

  1. Beauty and Personal Care — Exploring animal-free, nutrient-rich and clean beauty mascaras that are tailored to consumers with sensitive eyes.
  2. Cosmetics Manufacturing — Manufacturing innovative mascara wand designs that cater to enhancing the appearance of lashes.
  3. Natural Therapies and Alternative Medicine — Incorporating natural, lash growth-promoting ingredients in mascara formulas that complement natural therapies and remedies.
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