Tower 28, a clean beauty brand based in Los Angeles, has recently unveiled its newest clean beauty offering: the ‘MakeWaves Mascara.’ The ‘MakeWaves Mascara’ is a lightweight, vegan, and buildable formula that is targeted at consumers with sensitive eyes. The mascara comes with a triple-wave wand that has three flexible bands for curling, lengthening, and defining the lashes.
In addition to a unique wand, the ‘MakeWaves Mascara’ features multi-tiered soft teeth that adhere to the natural curve of your lashes and dispense product with each swipe. The mascara offers nutrient-rich ingredients like panthenol vitamin b5 and castor oil to promote the growth of your lashes.
The Tower 28 ‘MakeWaves Mascara’ retails for $20 USD and can be purchased via the brand’s website.
Image Credit: Tower 28
Why This Trend Is Growing
- Clean Beauty Mascara
- Creating vegan, lightweight and nutrient-rich mascara formula that appeals to those with sensitive eyes.
- Innovative Mascara Wand Design
- Developing an innovative wand for multi-tiered soft teeth that adheres naturally to the curves of lashes while providing curling, lengthening and defining effects.
- Lash Growth-promoting Mascara
- Infusing mascaras with beneficial ingredients like panthenol vitamin b5 and castor oil that promote the growth of lashes.
Industries Being Reshaped
- Beauty and Personal Care
- Exploring animal-free, nutrient-rich and clean beauty mascaras that are tailored to consumers with sensitive eyes.
- Cosmetics Manufacturing
- Manufacturing innovative mascara wand designs that cater to enhancing the appearance of lashes.
- Natural Therapies and Alternative Medicine
- Incorporating natural, lash growth-promoting ingredients in mascara formulas that complement natural therapies and remedies.
