Elate Beauty's sweat- and water-resistant mascara is a reliable product, especially during the summer months when we run a bit more of a risk with our makeup. The Essential Mascara is safe for sensitive eyes and buildable, adding a bit of versatility. The packaging also features a lash-hugging wand that supercharges the application experience.
As a brand, Elate Beauty is extremely eco-conscious and a leader in sustainable practices within the beauty industry. The water-resistant mascara, for instance, comes in a recyclable glass tube. In order to minimize waste further, the brand offers refills of its product. These also come in glass tubes but consumers are expected to save their wand, wash it, and reuse it.
Image Credit: Elate Beauty
What's Driving This Trend
- Sustainable Beauty Products
- As consumers become more environmentally conscious, creating sustainable beauty products presents an opportunity for disruptive innovation.
- Water-resistant Cosmetics
- As people's lifestyles become more active, producing cosmetics that can withstand water and sweat provides a chance for disruptive innovation.
- Refillable Beauty Products
- The popularity of refillable beauty products shows that there is a growing market for making eco-conscious products more convenient and accessible.
Who This Affects Most
- Cosmetics
- Creating sustainable and water-resistant cosmetics can offer new opportunities for the cosmetics industry to meet consumers' changing needs.
- Beauty Packaging
- Innovations in eco-friendly packaging for beauty products offer a chance for disruptive innovation in the beauty packaging industry.
- Sustainability Consulting
- As more businesses strive to become more sustainable, there is an increasing demand for consulting firms that specialize in sustainability.
