Garnier SkinActive's Glow Boost Fresh-Mix Sheet Mask with Vitamin C combines the customizable benefits of a made-from-scratch face mask with a ready-made product. The components of the hybrid face mask are packaged into two separate chambers, so that it's possible to add as many drops of the serum as desired.
This system involves a packaging design that is meant to be folded in a specific way to release the serum towards the mask only when they are ready to be combined just before the 15-minute face mask is applied to the face. As Garnier describes, "Once mixed with the serum, the tissue instantly jellifies, activating our most intense sheet mask for brighter, energized, more radiant skin."
Image Credit: Garnier
Key Themes Behind This Trend
- Customizable Sheet Masks
- Garnier's innovative packaging design with separate chambers for sheet mask and serum offers a customizable skincare experience for consumers.
- Ready-made and Customizable Products
- The combination of a ready-made sheet mask and customizable serum provides an opportunity for other cosmetics brands to offer similar personalized experiences.
- Hybrid Packaging Design
- The unique packaging design with separate chambers could be applied to other beauty products such as hair masks or eye masks to offer customizable experiences.
Where This Applies
- Cosmetics and Skincare
- The customizable and personalized offerings serve as a disruption in the cosmetics and skincare industry.
- Packaging Design
- Other packaging companies could look to develop unique designs that offer the combination of ready-made and customizable products.
- Beauty Technology
- The use of hybrid packaging design and customizable products shows an opportunity for further innovation in the beauty technology industry.
