Givaudan Active Beauty's Sensory Crush Face Masks Target Gen Z
Laura McQuarrie — January 13, 2020 — Fashion
References: givaudan & cosmeticsbusiness
Givaudan Active Beauty launched a trio of naturally colored face masks in a collection called Sensory Crush that hopes to catch the eyes of Gen Z consumers, who are passionately self-educated on both beauty and sustainability. The recently launched face mask range is powered by potent natural ingredients and each colorful mask boasts a different benefit.
While the exfoliating DAR (LIT!) mask features regenerating papa extract and transforms from orange to black, the OKLM (CHILLAX) nighttime mask boasts calming and moisturizing benefits from Yogurtene. The third face mask in the Sensory Crush collection, EN BOMBE! (ON FLEEK! in French) has glow-boosting properties thanks to dragonfruit and a unique "honey texture [that] becomes milky."
Image Credit: Givaudan Active Beauty
While the exfoliating DAR (LIT!) mask features regenerating papa extract and transforms from orange to black, the OKLM (CHILLAX) nighttime mask boasts calming and moisturizing benefits from Yogurtene. The third face mask in the Sensory Crush collection, EN BOMBE! (ON FLEEK! in French) has glow-boosting properties thanks to dragonfruit and a unique "honey texture [that] becomes milky."
Image Credit: Givaudan Active Beauty
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