Floramye, an LGBTQ-owned brand that embraces the unique combinations of heirloom flora and modern wellness, boasts an ethereal facial mask kit that is cruelty-free and vegan. The ingredients features in the included products were carefully selected by the brand for their ability to nourish the mind and body. Emphasis was also put on sourcing organically and sustainably.
Floramye's unique facial mask kit includes the brand's Celestial Dew powder that can be activated by the addition of water, a jade bowl, and a brush for mixing. The Celestial Dew powder includes a blend of hyaluronic acid powder, ceramides, caffeine, arginine, and squalane. Floramye enhanced this line-up with Holy Basil to correct uneven skin tone, Breu Resin for its anti-inflammatory properties, Sea Buckthorn to promote cellular regeneration, Sorrel for a fresh complexion, CBD to naturally balance, and Volcanic Ash to exfoliate and detoxify.
Image Credit: Floramye
What's Driving This Trend
- Ethereal Skincare
- Opportunity to create plant-based, cruelty-free products that aim to nourish both the mind and body.
- Celestial Beauty Rituals
- Opportunity to offer experiential, multi-sensory skincare products that activate upon use and incorporate crystals and other unique elements.
- Sustainability in Skincare
- Opportunity to highlight environmentally friendly and ethically sourced ingredients and packaging materials in skincare formulations.
Who This Affects Most
- Skincare Industry
- Opportunity to incorporate new combinations of ingredients and experiential elements to differentiate in the saturated skincare market.
- Wellness Industry
- Opportunity to expand offerings to include skincare products that incorporate natural ingredients and embrace a more holistic approach to wellness.
- E-commerce Industry
- Opportunity to offer a unique and premium e-commerce shopping experience for ethically sourced and environmentally friendly skincare products.
