Maybelline New York created a gel-cream blush called Cheek Heat that creates natural, buildable color when added to the cheeks. The product boasts a water-based gel-cream formula that's oil-free and infused with pigments to create a natural flush. When applied with the fingertips, the product warms on contact with the skin and blends to create a rosy look with shades like Fuchsia Spark and Coral Ember.
Consumers are overwhelmed with choice when it comes to beauty products but brands are making it simple for people of all ages to get started with finger-friendly cosmetic products. These products are specifically designed to be applied without needing any kind of special applicator, making them accessible, affordable and ideal for on-the-go use.
Image Credit: Maybelline New York