Herbivore Botanicals' Prism is a Gentle, Fast-Acting and Lightweight Mask
Laura McQuarrie — January 20, 2020 — Fashion
References: herbivorebotanicals & popsugar
After introducing the Prism Exfoliating Glow Serum, Herbivore Botanicals is sharing a lightweight mask with similar qualities that's designed to gently and quickly provide the results of a professional facial at home. The Prism 20% AHA + 5% BHA Exfoliating Glow Facial boasts a jelly-like texture and can be used weekly to transform skin from dull to radiant in a matter of just 10 to 15 minutes—or even just five minutes for sensitive skin.
The brightness-boosting rinse-off mask is packed with 20% fruit-based AHAs and 5% Willow Bark-based BHA, which specifically target dark spots and uneven texture. The cooling, smooth and lightly rose-scented mask also contains a nourishing base of aloe vera and rosewater.
Image Credit: Herbivore Botanicals
The brightness-boosting rinse-off mask is packed with 20% fruit-based AHAs and 5% Willow Bark-based BHA, which specifically target dark spots and uneven texture. The cooling, smooth and lightly rose-scented mask also contains a nourishing base of aloe vera and rosewater.
Image Credit: Herbivore Botanicals
Trend Themes
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Brightening Jelly Masks — The trend of jelly-like facial masks that provide quick and gentle exfoliation with natural fruit-based AHAs and Willow Bark-based BHAs to brighten and renew skin texture.
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At-home Professional Facial Results — The trend of facial masks and serums that bring professional-grade results to consumers' homes through easy-to-use and time-saving formulas.
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Fruit-based Skincare — The trend of using natural fruit-based ingredients in skincare to provide potent and effective exfoliation, brightening, and nourishment for all skin types.
Industry Implications
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Skincare — Innovative new opportunities in the beauty industry for skincare brands to develop easy-to-use, time-saving, and effective at-home facial products using natural and fruit-based ingredients.
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Natural Beauty — Competitive opportunities for natural and organic beauty brands to develop product lines featuring unique yet natural ingredients in skincare, targeting consumers' growing desire for clean and ethical beauty products.
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Beauty Retail — Opportunities for retailers to focus on promoting a curated selection of natural and innovative beauty brands and products in-store or online, catering to the growing demand for natural and eco-conscious beauty.
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