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Brightening Jelly Masks

Herbivore Botanicals' Prism is a Gentle, Fast-Acting and Lightweight Mask

— January 20, 2020 — Fashion
After introducing the Prism Exfoliating Glow Serum, Herbivore Botanicals is sharing a lightweight mask with similar qualities that's designed to gently and quickly provide the results of a professional facial at home. The Prism 20% AHA + 5% BHA Exfoliating Glow Facial boasts a jelly-like texture and can be used weekly to transform skin from dull to radiant in a matter of just 10 to 15 minutes—or even just five minutes for sensitive skin.

The brightness-boosting rinse-off mask is packed with 20% fruit-based AHAs and 5% Willow Bark-based BHA, which specifically target dark spots and uneven texture. The cooling, smooth and lightly rose-scented mask also contains a nourishing base of aloe vera and rosewater.


Image Credit: Herbivore Botanicals
Trend Themes
1. Brightening Jelly Masks - The trend of jelly-like facial masks that provide quick and gentle exfoliation with natural fruit-based AHAs and Willow Bark-based BHAs to brighten and renew skin texture.
2. At-home Professional Facial Results - The trend of facial masks and serums that bring professional-grade results to consumers' homes through easy-to-use and time-saving formulas.
3. Fruit-based Skincare - The trend of using natural fruit-based ingredients in skincare to provide potent and effective exfoliation, brightening, and nourishment for all skin types.
Industry Implications
1. Skincare - Innovative new opportunities in the beauty industry for skincare brands to develop easy-to-use, time-saving, and effective at-home facial products using natural and fruit-based ingredients.
2. Natural Beauty - Competitive opportunities for natural and organic beauty brands to develop product lines featuring unique yet natural ingredients in skincare, targeting consumers' growing desire for clean and ethical beauty products.
3. Beauty Retail - Opportunities for retailers to focus on promoting a curated selection of natural and innovative beauty brands and products in-store or online, catering to the growing demand for natural and eco-conscious beauty.
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