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Water-Activated Exfoliators

Clean the Sky - Positive Eco Trends & Breakthroughs

Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance

— January 24, 2020 — Fashion
Cocokind's Sea Moss Exfoliator is one of the many new water-activated skincare products on the market and it features the up-and-coming ingredient Irish moss. The unique exfoliator comes in a powdered format that's designed to be blended with liquid to create a gel-like consistency that can be smoothed over the skin and massaged in with the fingertips. The product is beneficial for evening out the skin's texture and clearing away dead skin cells, all the while enriching the skin with vitamins and minerals. Although the product can be used for deep exfoliation, it is gentle enough to use up to four times weekly.

Alongside the key ingredient sea moss, the water-activated exfoliator contains grape seed powder and geranium flower oil.


Image Credit: Cocokind
Trend Themes
1. Water-activated Skincare - There's a growing market for water-activated skincare products, which create a unique experience that's as effective as it is eco-friendly.
2. Natural Exfoliators - The trend towards clean, green beauty products is finally extending to exfoliators, with more consumers seeking natural options for their skincare needs.
3. Powdered Skincare - Powdered skincare has benefits over traditional liquid and cream formulations, including a longer shelf life and reduced packaging.
Industry Implications
1. Beauty - The beauty industry could benefit from offering more water-activated, natural exfoliators with newer, plant-based ingredients for an eco-friendly edge.
2. Skincare - As consumers continue to drive demand for natural and sustainable skincare, brands and retailers will need to look to innovative ingredients and formats, such as water-activated exfoliators, to stay ahead.
3. Sustainability - Consumers are increasingly interested in eco-friendly alternatives to traditional skincare, creating an opportunity for brands to differentiate themselves with natural, powdered formulations that leverage the benefits of ingredients like sea moss.
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