The September Issues' 'Gucci Beauty: 60+' editorial is ageless and boundary-breaking. The story features models that are all 60 and over and promotes inclusivity while rejecting outdated beauty standards.
The editorial is photographed by Kelia Anne and spotlights a selection of luxury Gucci Beauty products. These cosmetics include the luxury brand's limited-edition Rouge à Lèvres lipsticks and its recent Memoire fragrance.
Capturing the bold signature aesthetic of Gucci's head designer Alessandro Michele, the series celebrates individuality. Its diverse cast of models proves that beauty has no age and challenges the fashion industry's definition of youthfulness. No stranger to subversive marketing, Gucci made waves last year with a lipstick ad featuring imperfectly perfect smiles, making this series another inspiring visual project that is associated with the label.
Image Credit: Kelia Anne