The September Issues' 'Gucci Beauty: 60+' editorial is ageless and boundary-breaking. The story features models that are all 60 and over and promotes inclusivity while rejecting outdated beauty standards.
The editorial is photographed by Kelia Anne and spotlights a selection of luxury Gucci Beauty products. These cosmetics include the luxury brand's limited-edition Rouge à Lèvres lipsticks and its recent Memoire fragrance.
Capturing the bold signature aesthetic of Gucci's head designer Alessandro Michele, the series celebrates individuality. Its diverse cast of models proves that beauty has no age and challenges the fashion industry's definition of youthfulness. No stranger to subversive marketing, Gucci made waves last year with a lipstick ad featuring imperfectly perfect smiles, making this series another inspiring visual project that is associated with the label.
Image Credit: <a target="_blank" rel="nofollow" href="http://kelianne.com/">Kelia Anne</a>
What Makes This Trend Stand Out
- Ageless Beauty
- The September Issues' 'Gucci Beauty: 60+' editorial challenges beauty standards and promotes inclusivity with models over 60.
- Inclusive Fashion
- The use of models over 60 in the Gucci Beauty editorial challenges the fashion industry's definition of youthfulness and promotes diversity.
- Subversive Marketing
- Gucci's use of unconventional models in their beauty editorial, like their previous imperfect smiles campaign, disrupts traditional marketing strategies.
Sectors Adopting This
- Beauty
- The Gucci Beauty editorial showcases the brand's cosmetics, such as their limited-edition lipsticks and fragrance, to appeal to consumers interested in ageless beauty.
- Fashion
- The fashion industry can learn from Gucci's inclusive approach and incorporate models of all ages and sizes in their campaigns to challenge beauty standards.
- Marketing
- Gucci's subversive marketing tactics in their beauty campaigns open up opportunities for other brands to think outside the box and challenge conventional marketing strategies.
