Gillette's new brand, King C. Gillette, was named after founder King Camp Gillette and it was created to offer a complete range of solutions for the modern man and his at-home grooming rituals. The full range of tools, accessories and care products aims to be a one-stop shop for grooming by offering three categories: Trim, Care and Shave & Edge.
At launch, some of the products that will be available from the new grooming brand are Transparent Shave Gel, blade refills, a Daily Beard & Face Wash, Soft Beard Balm, Beard Oil and more. Notably, King C. Gillette focuses on formulating its products with ultra-nourishing plant-based ingredients like argan and avocado oil, coconut water, aloe vera, white tea extract and cocoa butter.
Image Credit: King C. Gillette