Leonor Greyl's Régénéresence Naturelle Offers on-the-Go Scalp Care
Laura McQuarrie — February 3, 2020 — Fashion
References: leonorgreyl-usa & allure
To make it easy for customers to take its best-selling scalp treatment on the go, Leonor Greyl is now offering its Régénéresence Naturelle scalp oil in a portable rollerball tube. The stimulating and purifying scalp oil is formulated to support fuller-looking, healthy hair by targeting areas of loss with natural and botanical oils, amino acids and proteins.
In a base of apricot seed, hazel seed, soybean, sunflower and other oils, Leonor Grey includes the essences of lemon, geranium, thyme, pine needle, bergamot, cinnamon, lavender and ylang ylang. The treatment is designed to be worked into dry sections of the scalp and massaged in, and after a period of about 15 minutes has elapsed, the scalp oil can be rinsed out—or left on as an overnight treatment.
Image Credit: Leonor Greyl
In a base of apricot seed, hazel seed, soybean, sunflower and other oils, Leonor Grey includes the essences of lemon, geranium, thyme, pine needle, bergamot, cinnamon, lavender and ylang ylang. The treatment is designed to be worked into dry sections of the scalp and massaged in, and after a period of about 15 minutes has elapsed, the scalp oil can be rinsed out—or left on as an overnight treatment.
Image Credit: Leonor Greyl
Trend Themes
1. Portable Scalp Care - The trend of offering portable scalp treatments allows customers to easily maintain scalp health on the go.
2. Natural and Botanical Ingredients - Using natural and botanical oils, amino acids, and proteins in scalp treatments provides a healthier alternative for hair care.
3. Multi-purpose Treatments - Offering scalp oils that can be used as both rinse-out treatments and overnight treatments provide flexibility for consumers.
Industry Implications
1. Beauty and Personal Care - The beauty industry can capitalize on the trend of portable scalp care treatments by offering convenient and travel-friendly products.
2. Natural and Organic Products - The natural and organic product industry can benefit from the demand for scalp treatments containing natural and botanical ingredients.
3. Hair and Styling - The hair and styling industry can create innovative scalp treatments that serve multiple purposes for different consumer needs.
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