BluMaan Hair Essentials, a men's hair care brand based out of Vancouver, Canada, offers a range of air bundles that are ideal stockings stuffers. The brand is dedicated to "staying true to what makes us all unique, BluMaan takes pride in the inclusivity and diversity of which its products were curated through."
The BluMaan Hair Essentials products were developed by leveraging founder and Youtuber, Joe Andrews’ 1.6M online subscriber base to determine the actual needs of the consumer during development. Its popular Hair Volume & Thickening System–created through this crowdsourcing–is now on sale and includes the Ascend Volume Cream and Monarch Matte Paste, a "system created to help build lightweight volume, high hold, and make any hair type appear naturally thicker."
Image Credit: BluMaan Hair Essentials
What's Driving This Trend
- Crowdsourcing Hair Care
- Disruptive innovation opportunity: Leveraging online communities and influencers to gather consumer insights and develop personalized hair care products.
- Inclusive and Diverse Product Curation
- Disruptive innovation opportunity: Creating hair care products that cater to a diverse range of hair types and styles, challenging traditional beauty norms.
- Lightweight Volume Solutions
- Disruptive innovation opportunity: Developing hair thickening systems that provide volume and thickness without weighing hair down.
Who This Affects Most
- Men's Hair Care
- Disruptive innovation opportunity: Introducing innovative products and solutions for men's hair care, which is an emerging and growing market.
- Online Influencer Marketing
- Disruptive innovation opportunity: Utilizing the influence of online creators and influencers to connect with consumers and drive product development.
- Personalized Hair Care
- Disruptive innovation opportunity: Creating customized hair care solutions that address individual needs and preferences for enhanced customer satisfaction.
