Crown Affair Invites People to Take Their Time with Daily Care
Laura McQuarrie — April 9, 2020 — Fashion
References: crownaffair & thedieline
Crown Affair makes beautifully designed combs, brushes and other hair accessories, plus microfiber towels and hair oils that are designed to encourage people to slow down and enjoy their daily hair care rituals. In The Set, an introductory kit that contains all of the brand's essential products, there's also a three-minute hourglass that's meant to encourage slowing down and mindfulness.
Naturally, each of the items in The Set plays an important piece in a complete hair care ritual and the products are versatile enough to cater to those with straight, wavy, curly, coiled and kinky hair types. While Crown Affair recommends that those with wavy hair try brushing their hair before bed to distribute natural oils and wake up with more volume and shine, the brands suggests that people with curly hair try brushing as a pre-wash ritual.
Image Credit: Crown Affair
Naturally, each of the items in The Set plays an important piece in a complete hair care ritual and the products are versatile enough to cater to those with straight, wavy, curly, coiled and kinky hair types. While Crown Affair recommends that those with wavy hair try brushing their hair before bed to distribute natural oils and wake up with more volume and shine, the brands suggests that people with curly hair try brushing as a pre-wash ritual.
Image Credit: Crown Affair
Trend Themes
1. Mindful Haircare - Opportunity for brands to create haircare products and accessories that encourage slow and mindful daily rituals.
2. Versatile Hair Products - Potential for brands to develop hair products that cater to various hair types, from straight to curly, coiled to kinky.
3. Pre-wash Hair Rituals - Chance for brands to introduce pre-wash brushing rituals and techniques for people with curly hair to enhance their hair care routine.
Industry Implications
1. Beauty and Personal Care - Beauty brands can tap into the growing trend of mindful haircare and develop products that offer a holistic and mindful approach to hair care.
2. Hair Accessories - Opportunity for hair accessory brands to focus on designing tools and accessories that promote slower and more enjoyable hair care rituals.
3. Hair Product Manufacturing - Hair product manufacturers can create versatile haircare products that cater to a wide range of hair types and promote healthy hair care practices.
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