In line with Breast Cancer Awareness Month, Manta Canada announced that it would be donating 15 percent of the proceeds from each 'Pink Manta Brush' that's purchased through its website to Rethink Breast Cancer.
The gentle hairbrush was designed by Tim Binnington, who sought out an alternative to traditional hairbrushes after his wife lost her hair during breast cancer treatment. When he saw how painful it was for her to use a brush, he developed the Manta Brush to reduce breakage and encourage healthy hair regrowth.
In addition to being a great option for those with more sensitivity, the Manta Brush is well-suited to anyone looking for an everyday tool to prevent breakage and promote healthy hair.
Image Credit: Manta
What's Driving This Trend
- Charitable Beauty Products
- Developing beauty products with a portion of proceeds going towards supporting social causes presents a disruptive innovation opportunity to create brand loyalty among socially conscious consumers.
- Sensitive Hair Care
- The market for hairbrushes designed for individuals experiencing discomfort or sensitivity during use presents a disruptive innovation opportunity to address an unmet need and gain market share.
- Healthy Hair Regrowth
- Developing hair care products that prioritize hair health and regrowth presents a disruptive innovation opportunity to differentiate from competitors and appeal to consumers seeking long-term solutions.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on the trend of charitable beauty products and growth in the market for hairbrushes designed for sensitivity.
- Healthcare and Wellness
- The healthcare and wellness industry can capitalize on the trend of developing hair care products that prioritize healthy hair regrowth.
- Non-profit
- Non-profit organizations can work with companies to create charitable products that benefit their cause, creating a win-win situation for both parties.
