Waste-Free Texture Bars

Lush Cosmetics Debuted the 'BIG' Texture Bar for Full, Beachy Hair

Lush Cosmetics recently expanded its hair collection with the introduction of the BIG texture bar that will give your hair body and texture. The bar is formulated with fine sea salt to soften hair, extra virgin coconut oil to condition and moisturize, and vanilla absolute to provide a soothing aromatic aroma.

The BIG texture bar is a solid version of a hair product that's shaped like an egg. The product is free of any packaging, making it appeal to conscious consumers attempting to avoid unnecessary single-use plastic. To use the bar, simply run it through wet hair after swashing and massage thoroughly. Rinse the product and enjoy full body, beach-like locks.

Image Credit: Lush Cosmetics

Zero-waste Haircare
The development of haircare products that not only promote healthy hair but also reduce waste and the use of plastic packaging.
Solid Beauty Products
Growing trend of companies creating solid versions of beauty products, promoting eco-friendliness and waste reduction.
Sustainability in Cosmetics
The rise of conscious consumers has made sustainable and eco-friendly cosmetics a growing trend in the industry.

Where This Applies

Beauty and Personal Care
The beauty and personal care industry can benefit from incorporating more sustainable and eco-friendly products and reducing plastic waste in their packaging.
Natural and Organic Cosmetics
Developing natural and organic cosmetic products free from harmful chemicals and ingredients that are ethical, sustainable and environmentally-friendly.
Packaging and Manufacturing Industry
The packaging and manufacturing industry can benefit from developing new technologies and ways of producing and packaging products that are sustainable and eco-friendly.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 68%
Activity 65%
Freshness 9%