As a part of its ongoing commitment to supporting equality of the LGBTQ+ community, Pantene launched its #HairHasNoGender project in Canada in celebration of Transgender Awareness Week, after first debuting it in Europe last year.
When the campaign first launched last year, Pantene was the first to feature transgender women in a hair commercial. Now, the brand has launched another short that's dedicated to its new Canadian hair ambassador, Vivek Shraya. In the campaign, Shraya, a transgender artist, shares her story—speaking to how her parents have offered their support in their own way, as well as how hair has impacted her life and artwork by playing a key role in her self expression. The campaign also features Travis Alabanza, Lea T, Angela Ponce, and Johanna—who similarly highlight the importance of familial support and acceptance in their lives.
Image Credit: Pantene
Pantene is Bringing Its #HairHasNoGender Project to Canada
Riley von Niessen — November 27, 2020 — Marketing