Pattern's Edge Styling Tool Supports Coiled & Curly Hair
Laura McQuarrie — July 13, 2020 — Fashion
References: patternbeauty & thezoereport
Pattern Beauty’s dual-ended edge styling tool offers three functions in one compact design. The Edge Tool can be used to comb, brush or swirl baby hairs into desired shapes with precision. The brush on the three-in-one hair styling tool boasts synthetic vegan bristles, which specifically support those with curly and coiled hair, and other tight textures.
Naturally, Pattern Beauty’s Edge Tool is ideal for pairing with the brand’s own Edge Control styling formula that launched less than a month ago. As such, the brand is offering a discounted styling bundle that contains these companion products, plus the Strong Hold Gel. The all-in-one styling kit shares a simple way to create sleek buns, puffs, ponytails and more.
Image Credit: Pattern
Naturally, Pattern Beauty’s Edge Tool is ideal for pairing with the brand’s own Edge Control styling formula that launched less than a month ago. As such, the brand is offering a discounted styling bundle that contains these companion products, plus the Strong Hold Gel. The all-in-one styling kit shares a simple way to create sleek buns, puffs, ponytails and more.
Image Credit: Pattern
Trend Themes
1. Dual-ended Edge Styling Tool - This trend signifies the demand for compact and multifunctional hair styling tools, offering convenience and versatility to consumers.
2. Support for Curly and Coiled Hair - This trend highlights the growing focus on developing hair styling products specifically tailored to the needs of individuals with curly, coiled, and textured hair types.
3. Styling Bundles and Kits - This trend showcases the popularity of bundled products that offer complementary solutions for achieving specific hairstyles, providing added value and convenience to customers.
Industry Implications
1. Beauty and Personal Care - This industry can explore disruptive innovation opportunities by creating compact and versatile hair styling tools that cater to a diverse range of hair types and textures.
2. Haircare Products - This industry can seize disruptive innovation opportunities by developing specialized hair styling tools and products that address the unique needs of individuals with curly, coiled, and textured hair.
3. E-commerce and Retail - This industry can capitalize on disruptive innovation opportunities by offering curated styling bundles and kits that provide customers with a comprehensive solution for achieving specific hairstyles.
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