The Moroccanoil Care Meets Color Kit is a brunette-specific haircare kit that makes maintenance easy -- especially during the ongoing COVID-19 pandemic. With more consumers opting for DIY hair treatments over in-person salon visits, brands are going above and beyond to launch at-home and easy-to-follow versions of salon-style products.
The Moroccanoil Care Meets Color Kit is a great example that ensures brunette hair color stays fresh and vibrant. The set is suitable for various hair types including straight, wavy, curly and coily along with fine, medium and thick textures.
In addition to ensuring color vibrancy, this kit also tackles dryness and hydration and highlights Moroccanoil's star argan oil ingredient. Consisting of a Cocoa Color Depositing Mask, a Dry Shampoo for dark tones, a classic Moroccanoil Treatment serum and a Detangling Comb, this kit is sulfate, paraben, formaldehyde, phthalate and mineral oil-free, also featuring recyclable packaging.
What's Driving This Trend
- DIY Hair Treatments
- The ongoing COVID-19 pandemic has increased the demand for at-home haircare products, creating an opportunity for brands to offer DIY hair treatments.
- Color Maintenance Kits
- Brands are launching color-specific haircare kits, like the Moroccanoil Care Meets Color Kit, to help consumers maintain their hair color at home.
- Sustainable Packaging
- Consumers are increasingly conscious of sustainability, leading brands to offer haircare kits with recyclable packaging, such as the Moroccanoil Care Meets Color Kit.
Who This Affects Most
- Beauty and Cosmetics
- The beauty and cosmetics industry can tap into the trend of DIY hair treatments by developing and marketing at-home haircare products.
- Salon and Spa
- Salons and spas can offer color maintenance kits, similar to the Moroccanoil Care Meets Color Kit, to their clients to use between salon visits.
- Packaging and Sustainability
- The packaging and sustainability industry can collaborate with haircare brands to create recyclable and eco-friendly packaging solutions for haircare kits.
