The Monoi Milk Leave-In Conditioner Spotlights a Tahitian Ingredient
Laura McQuarrie — April 2, 2020 — Fashion
References: playabeauty & allure
Playa's Monoi Milk Leave-In Conditioner is a product that boasts moisturizing, shine-boosting and softening benefits and promises to especially valuable for those with dry or damaged hair. As its name suggests, Tahitian monoi oil is an integral part of the formula, along with coconut milk for its conditioning benefits. The nourishing leave-in conditioner works best as a primer before using heated styling tools, a curl refresher or even just a daily treatment to revive dry hair.
In keeping with its name, Playa scents its products with an alluring beach-inspired scent with notes of black coconut, orange blossom, fresh sandalwood, and pacific musk. The Monoi Milk Leave-In Conditioner, like all of its products, are animal-friendly and avoid the use of toxic ingredients like SLS, parabens, phthalates and dyes.
Image Credit: Playa
In keeping with its name, Playa scents its products with an alluring beach-inspired scent with notes of black coconut, orange blossom, fresh sandalwood, and pacific musk. The Monoi Milk Leave-In Conditioner, like all of its products, are animal-friendly and avoid the use of toxic ingredients like SLS, parabens, phthalates and dyes.
Image Credit: Playa
Trend Themes
1. Moisturizing Hair Products - Disruptive innovation opportunity: Develop innovative, natural formulations that moisturize and nourish hair without the use of harmful ingredients.
2. Multi-purpose Haircare - Disruptive innovation opportunity: Create versatile haircare products that serve multiple purposes, such as priming, styling, and treatment, for convenience and efficiency.
3. Sustainable and Animal-friendly - Disruptive innovation opportunity: Design eco-friendly and cruelty-free haircare products that cater to the growing demand for sustainable and socially responsible options.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Introduce innovative haircare products that cater to specific hair needs and offer unique formulation approaches.
2. Natural and Organic Cosmetics - Disruptive innovation opportunity: Develop organic and plant-based haircare lines that prioritize ingredient transparency, sustainability, and environmental consciousness.
3. Hair Styling Tools - Disruptive innovation opportunity: Create heat styling tools that work synergistically with leave-in conditioners and minimize damage to hair while promoting optimal styling results.
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