The eSalon Custom Hair Color Set is Crafted by Stylists
Jana Pijak — October 26, 2020 — Fashion
References: esalon
The eSalon Custom Hair Color Set is an-at home solution for consumers avoiding the salon for safety reasons in light of COVID-19. With uncertainty surrounding the ongoing pandemic, many consumers are opting for DIY haircare and at-home custom color kits versus in-person stylist visits.
This Custom Hair Color Set from eSalon addresses growing consumer desires for personalized haircare at home and consists of made-to-order color that is crafted by professional colorists. Each kit includes a "unique-to-you color, Personalized Instructions, and everything you need to color at home."
In addition to a personalized color mixture, each kit is equipped with a developer solution as well as stain guard and stain remover products that can be applied pre and post color, making the overall process more streamlined.
This Custom Hair Color Set from eSalon addresses growing consumer desires for personalized haircare at home and consists of made-to-order color that is crafted by professional colorists. Each kit includes a "unique-to-you color, Personalized Instructions, and everything you need to color at home."
In addition to a personalized color mixture, each kit is equipped with a developer solution as well as stain guard and stain remover products that can be applied pre and post color, making the overall process more streamlined.
Trend Themes
1. Customizable Hair Coloring Kits - The trend of consumers seeking personalized and safely applied hair color solutions at home is creating opportunities for brands to offer customizable hair coloring kits.
2. DIY Haircare - The trend of consumers avoiding salons and opting for at-home haircare solutions due to COVID-19 is creating opportunities for brands to offer DIY haircare products and services.
3. Professionalizing DIY Beauty - The trend of consumers becoming more savvy with their at-home beauty routines is creating opportunities for brands to offer DIY beauty products that emulate professional results.
Industry Implications
1. Beauty and Personal Care - There are opportunities for beauty and personal care companies to offer customizable, at-home hair coloring kits that enable consumers to safely and easily achieve professional-level results.
2. E-commerce - Online retailers can capitalize on the trend of consumers opting for DIY haircare solutions while avoiding salons due to COVID-19, by offering personalized hair coloring kits and related products.
3. AI and Machine Learning - Technologies such as AI and machine learning can be used to offer personalized hair coloring solutions to consumers seeking an at-home DIY approach.
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