On Friday, November 13th, Lush is launching the highly anticipated collection of products designed specifically for curly, coily, and textured hair. The brand worked closely with Lush UK’s Hair Lab R&D Stylist & Black Haircare Specialist Sarah Sango–a hairdresser of over 19 years–for two years to create a range specifically for the Black community.
The new collection draws inspiration from Sarah's personal family recipes as well as natural ingredients found in her own go-to haircare products. Sarah commented on the new inspiration behind the new range, stating: "Family inspired recipes made with natural ingredients that love on the curls and coils of Black hair. Black hair is a journey—and mine with Lush, is just getting started.”
The Lush curly, coily and textured haircare range features five products including two conditioners, three styling products, and an updated to Lush's co-wash bar. The series features the Avocado Co-Wash, the Power Conditioner, the Glory Conditioner, the Super Milk Conditioning Spray, Renee's Hair Souffle Hair and Scalp Oil, and the Curl Power. Consumers can shop the entire range online and in store.
Image Credit: Lush
Key Themes Behind This Trend
- Natural Hair Care Products
- Creating hair care products that use natural ingredients to provide a better experience to customers with curly, coily, and textured hair than what is currently on the market.
- Personalization in Hair Care
- Developing products that cater to specific hair types such as curly, coily, and textured hair, rather than offering a general one-size-fits-all solution.
- Diversity and Inclusion in the Beauty Industry
- Increasing representation in the beauty industry, catering to a wider range of hair types, and building inclusive communities where people feel seen and heard.
Where This Applies
- Beauty and Cosmetics Industry
- Opportunity for companies to expand their product line to cater to the needs of individuals with curly, coily, and textured hair, and to promote natural ingredients over chemically treated ones.
- Natural Ingredients Industry
- Developing new natural ingredients and improving the quality of existing ones to create effective hair care products that are better for people and the environment.
- Inclusivity and Representation Industry
- Opportunity for companies to foster more diverse and inclusive organizations that celebrate the differences of all people and provide quality products for all hair types.
