The O'WOW At-Home Smoothing Treatment Kit leaves locks with a "salon-professional finish that lasts for up to three months." The kit consists of vegan-friendly and cruelty-free products that are also formaldehyde and sulphate-free.
Helping to hydrate dry hair and eliminate frizz, this at-home haircare set is ideal for consumers seeking a DIY alternative to in-person salon treatments during COVID-19. In response to the ongoing pandemic, more consumers are avoiding salons in response to social distancing safety measures, leading to a heightened demand for at-home treatments that are easy to follow and free from harsh chemicals.
Consisting of a Sulphate-Free Shampoo, a Sulphate-Free Conditioner and a Smoothing Treatment Spray, this kit does just that and leaves hair looking healthier while giving consumers peace of mind regarding overall safety.