The O'WOW At-Home Smoothing Treatment Kit leaves locks with a "salon-professional finish that lasts for up to three months." The kit consists of vegan-friendly and cruelty-free products that are also formaldehyde and sulphate-free.
Helping to hydrate dry hair and eliminate frizz, this at-home haircare set is ideal for consumers seeking a DIY alternative to in-person salon treatments during COVID-19. In response to the ongoing pandemic, more consumers are avoiding salons in response to social distancing safety measures, leading to a heightened demand for at-home treatments that are easy to follow and free from harsh chemicals.
Consisting of a Sulphate-Free Shampoo, a Sulphate-Free Conditioner and a Smoothing Treatment Spray, this kit does just that and leaves hair looking healthier while giving consumers peace of mind regarding overall safety.
What's Driving This Trend
- DIY At-home Haircare
- The rise in DIY at-home haircare creates opportunities for brands to develop convenient and effective products that cater to consumer demand for salon-quality results.
- COVID-19 Safe Hair Treatments
- The ongoing pandemic has created a demand for at-home hair treatments that are easy to follow and free from harsh chemicals, presenting an opportunity for brands to innovate and meet consumer needs.
- Vegan-friendly Haircare
- The increasing popularity of vegan-friendly and cruelty-free haircare products provides an opportunity for brands to tap into the growing consumer trend towards ethical and sustainable beauty choices.
Who This Affects Most
- Beauty and Personal Care
- In the beauty and personal care industry, there is a growing market for DIY at-home haircare products that offer salon-quality results and cater to changing consumer preferences during COVID-19.
- E-commerce and Direct-to-consumer
- The rise in demand for at-home hair treatments presents an opportunity for e-commerce and direct-to-consumer brands to develop and distribute convenient and safe products that can be easily accessed online.
- Natural and Sustainable Products
- The trend towards vegan-friendly, cruelty-free, and sulphate-free haircare products aligns with the increasing consumer demand for natural and sustainable beauty options, creating opportunities for brands to differentiate themselves in the market.
