Good Dye Young is expanding its range of hair makeup with I'm Bored, a semi-temporary color serum that shares a way to add liven any hairstyle with pigment and without the commitment. The pigmented hair serums are designed to provide color that lasts anywhere from two to six washes and they're suitable for a range of hair colors.
The range includes shades like Binge Watch and Thirst Trap for brunettes as well as rose gold, gray and periwinkle tones for those with blonde hair. On towel-died hair, the serums can be worked into strands and deposited where color is desired. The flexible products can be preserved with cool water or washed out faster, as needed, with hot water and clarifying shampoo.