Viviscal Hair Therapy is a new line of mix-in powdered supplements that were created to boost hair health, especially with regards to factors that are out of women's control—stress, difficulty sleeping certain hormonal changes that can happen post-partum. Powered by nutrients, the line is designed to boost hair health and meet specific lifestyle needs.
The Stress Relief, Beauty Rest and Post-Baby products in the line are fortified by ingredients like biotin, marine collagen and a proprietary, nutrient-rich Seaweed Complex. These products contain several familiar ingredients like the adaptogenic herb ashwaganda in Stress Relief and melatonin in Beauty Rest. Each powdered packet is designed to be mixed into hot or cold beverages with ease on the go.
Why This Trend Is Growing
- Hair Health Supplements
- Opportunity to create new powdered supplements to meet specific hair health needs of consumers such as hair loss, breakage and dryness.
- Adaptogenic Herb Formulations
- Opportunity to create new formulations of supplements with adaptogenic herbs such as ashwagandha to help with stress management, anxiety, and sleep.
- Marine Collagen Fusion
- Opportunity to create new collagen products, combining marine collagen and other natural extracts, to help promote healthy hair, skin, and nails.
Industries Being Reshaped
- Beauty Supplements
- Opportunity for the beauty & wellness industry to create new supplements aimed at personal care such as, hair, skin, and nails.
- Functional Beverages
- Opportunity for the beverage industry to develop more functional beverages with added supplements, vitamins, and minerals to cater to consumers health and wellness needs.
- Post-partum Vitamin Supplements
- Opportunity for vitamin and supplement companies to create vitamins specifically intended for post-partum women aid in issues such as hair loss, fatigue, and restlessness.
