As a result of covering gray hair, people sometimes experience changes in the texture of their hair, scalp sensitivity or even hair loss, and MODA MODA is a first-of-its-kind darkening shampoo that sets itself apart with a formula that's free of harmful dyeing ingredients. The innovative gray-to-brown solution is touted as "the first shampoo utilizing nature's browning principles observed in fruits and vegetables."
Developed in collaboration with biomaterial specialist Prof. Lee, MODA MODA provides an all-in-one solution for aging hair that addresses everything from hair loss and dandruff to scalp irritation. The cost-efficient shampoo is free from questionable ingredients and harmful additives, and it boasts a formula that makes the most of EWG Safe Grade ingredients.
What Makes This Trend Stand Out
- Natural Darkening Hair Products
- Developing natural hair darkening products that replace harmful dyeing ingredients present a disruptive innovation opportunity for the beauty industry.
- EWG Safe Grade Ingredients
- Implementing EWG Safe Grade ingredients in personal care products presents a disruptive innovation opportunity for the beauty industry to meet the needs of consumers looking for cleaner and safer products.
- All-in-one Hair Products
- Developing all-in-one hair care products such as MODA MODA presents a disruptive innovation opportunity for the beauty industry by providing an integrated solution to multiple hair issues faced by aging individuals.
Sectors Adopting This
- Personal Care
- The personal care industry can explore natural alternatives to harmful dyeing ingredients and implement EWG Safe Grade ingredients in hair products.
- Beauty
- The beauty industry can develop all-in-one hair care products that provide integrated solutions for multiple hair issues faced by aging individuals.
- Biomaterials
- The biomaterials industry can collaborate with beauty industry experts to develop innovative hair care products that incorporate natural and safe ingredients.
