The Mango + Cherry Balancing Shampoo and Conditioner from Briogeo is a duo that's loaded with antioxidants and vitamins to nourish the hair and scalp, hydrate and restore shine. The smoothie-like product pair uses the power of exfoliating papaya enzymes to keep the production of oil in check and support a well-balanced scalp.
The vibrant product pair is beneficial for those with straight, wavy, curly or coily hair and the juice-inspired products are packaged like freshly squeezed products by the bottle. The vegan and cruelty-free hair care products are also free from gluten, parabens, silicones and sulfates, and they help to provide results with formulas with a high percentage of naturally derived ingredients, including mango and cherry extracts.
What's Driving This Trend
- Fruit Extract Hair Products
- There is a rising trend in the use of fruit extracts in hair products, creating opportunities for companies to innovate and offer more options for consumers.
- Papaya Enzyme Scalp Care
- The use of papaya enzymes in scalp care products can be a disruptive innovation opportunity, as it offers a natural alternative to traditional scalp exfoliants.
- Vegan Hair Care
- The demand for vegan hair care products is increasing, presenting opportunities for companies to develop innovative and sustainable formulations.
Who This Affects Most
- Hair Care
- The hair care industry can explore the use of fruit extracts and papaya enzyme scalp care in their product formulations, catering to the growing demand for natural and sustainable products.
- Natural and Organic Beauty
- The natural and organic beauty industry can leverage the rising trend of fruit extract hair products and vegan hair care, creating more options for consumers seeking environmentally friendly options.
- Vegan Lifestyle
- The vegan lifestyle industry can market and promote vegan hair care products and the benefits of using natural and sustainably sourced ingredients.
