Refillable Toxin-Free Shower Lines

Plaine Products' Personal Care Goods are Vegan and Eco-Friendly

Plaine Products offers a full range of personal care goods that are completely vegan and toxin-free, which it offers in durable refillable bottles to reduce the amount of single-use plastic that go into the world's landfills.

The Cincinnati-based brand was founded by the Lindsey McCoy and Alison Webster, who set out to create a product line that's truly committed to the environment, which also provides great results. Plaine Products offers its shampoo, conditioners, body washes, and moisturizers in both naturally scented and unscented variations, and uses formulas that are non-GMO, color-safe, and free of parabens and sulfates. The brand also makes all of its products within the USA.

By using refillable containers, the brand is "on track to divert 500,000 plastic bottles from landfills by the end of 2021."

Image Credit: Plaine Products

Refillable Personal Care Products
Innovative refillable packaging solutions for personal care products that reduce single-use plastic waste and promote eco-friendliness.
Toxin-free Beauty Products
A growing demand for beauty products that have natural and toxin-free ingredients, presenting opportunities for innovative and sustainable companies to meet this need.
Eco-friendly Packaging
A trend towards using eco-friendly packaging options that reduce waste and promote sustainability.

Who This Affects Most

Personal Care
A growing market for eco-friendly personal care products that provide consumers with sustainable and non-toxic alternatives.
Beauty
An increasing demand for natural beauty products that are non-toxic, creating a market for innovative and environmentally conscious beauty companies.
Packaging
An industry trend towards sustainable packaging materials and processes, presenting opportunities for companies to innovate and create eco-friendly solutions.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 51%
Freshness 10%