Kenra Professional is introducing a limited-edition version of its best-selling Volume Spray 25 with its very first NFT. The design of the bottle draws inspiration from the original 1987 packaging and as such, the offering from the brand shares a sense of nostalgia with modern technology. As a digital asset that provides proof of ownership, the 80s-style NFT can now be found on Rarible and there are 25 pieces up for grabs. The digital asset shares the work of artist Sean McGabe and it gives fans a unique way to hold onto a piece of the brand's history.
All proceeds from this NFT will go towards supporting The Rapunzel Project and the organization's mission to help chemotherapy patients keep their hair throughout treatment via the use of cold cap therapy.
Kenra Professional Launched a Nostalgic Volume Spray 25 & NFT
Laura McQuarrie — September 8, 2021 — Art & Design