Shaz & Kiks' Collection Takes Cues from Indian Beauty Rituals
Laura McQuarrie — August 9, 2021 — Fashion
References: shazandkiks & wellandgood
Shaz Rajashekar and Kiku Chaudhuri, the sisters and founders behind Shaz & Kiks, are first-generation Indian Americans who were inspired to create a new product collection inspired by Ayurvedic beauty rituals. The innovative new releases include a 100% waterless hair cleanser that taps into the power of Multani Mitti, Indian Fuller's Earth clay, and no detergents or sulfates. Unearth Yourself is a balancing clay hair cleanser for all hair types that's entirely plant-based, rich in minerals and beneficial for removing build-up and dry flakes. Powered by ingredients like jojoba, clary sage, amyris and tea tree oil, the product is deeply cleansing, yet gentle when it comes to keeping natural oils in balance.
The brand also makes a pre-wash called Back to Your Roots that helps to strengthen and rebalance.
The brand also makes a pre-wash called Back to Your Roots that helps to strengthen and rebalance.
Trend Themes
1. Ayurvedic Beauty Rituals - The use of Ayurvedic beauty rituals in hair care products creates a disruptive innovation opportunity for sustainable and health-conscious beauty brands.
2. Waterless Cleansers - Waterless hair cleansers that utilize natural ingredients such as Multani Mitti clay presents a disruptive innovation opportunity for eco-friendly and on-the-go hair care brands.
3. Plant-based Ingredients - The use of plant-based ingredients such as jojoba, clary sage, amyris, and tea tree oil creates a disruptive innovation opportunity for vegan and sustainable hair care brands.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from incorporating Ayurvedic beauty rituals, waterless cleansers, and plant-based ingredients in their hair care products.
2. Sustainability - The sustainability industry can benefit from innovating eco-friendly and plant-based hair care products that utilize waterless cleansers and Ayurvedic beauty rituals.
3. Wellness and Health - The wellness and health industry can benefit from combining Ayurvedic beauty rituals with plant-based ingredients to create holistic hair care products that promote overall wellness and health.
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