Nykaa Beauty's newly launched Nykaa Natural Haircare range includes shampoo and conditioner in varieties like Apple Cider Vinegar & Ginger and other unique varieties like Onion & Fenugreek. The ingredient-led solutions are formulated to serve specific purposes, as the ingredients are packed with beneficial vitamins, compounds and properties. While the shampoo and conditioner set with apple cider vinegar and ginger is touted as an anti-dandruff remedy, the one with fenugreek and onion is bundled as a solution for hair growth.
Ideal for those who are concerned with hair fall, the onion-based shampoo and conditioner share the benefits of sulphir-rich onion to boost the production of collagen and keratin, while protein-packed fenugreek lends the benefits of Vitamin B3 and helps to increase the amount of blood circulation to the scalp.
Why This Trend Is Growing
- Ingredient-led Haircare
- The increasing popularity of ingredient-led haircare products presents an opportunity for companies to create unique formulations that cater to specific hair conditions.
- Sulphur-based Haircare
- Sulphur-rich ingredients like onion are emerging as effective solutions for hair fall and hair growth, opening up avenues for companies in the haircare industry to develop sulphur-based products.
- Customized Hair Solutions
- As consumers seek personalized haircare solutions, businesses can utilize ingredient-led formulations to create customized shampoos and conditioners that cater to specific hair concerns.
Industries Being Reshaped
- Haircare
- The haircare industry can explore sulphur-rich ingredients like onion and fenugreek, and create customized formulations to cater to specific hair conditions.
- Personal Care
- As consumers prioritize ingredient-led and customized personal care solutions, businesses in the personal care industry can develop haircare products that meet these demands.
- Natural Products
- The trend towards natural and organic products in personal care presents opportunities for companies to leverage sulphur-rich ingredients like onion and fenugreek to create natural haircare solutions.
