R+Co BLEU is a line of clean, sustainable prestige haircare that celebrates the career of Garren, one of the co-founders of R+Co. The higher-end sister brand to R+Co boasts 21 formulations that are designed to heal, nourish, rebuild and protect hair, especially from damaging chemical processes and heat styling.
According to Garren, "R+Co Bleu transforms the hair, providing editorial access at home," and it helps to do so with products within categories for Essentials, Color or Repair & Moisture. Alongside shampoos and conditioners, consumers will find products like the Lifestyler Volume & Texture Spray and the Smooth & Seal Blow-Dry Mist.
The lineup's bottles and jars are made of 100% post-consumer recycled material, while tubes uniquely set a precedent for the haircare category by using recyclable bioresin sugarcane plastic.
What's Driving This Trend
- Sustainable Haircare
- Opportunity for creating eco-friendly haircare and beauty products using post-consumer recycled materials and recyclable bioresin sugarcane plastic.
- Clean Beauty
- Opportunity for developing clean and sustainable beauty products that are free of toxic ingredients and harmful chemicals.
- Personalized Haircare
- Opportunity for offering personalized haircare experiences tailored to individual hair types and needs.
Who This Affects Most
- Beauty and Personal Care
- Industry that can create eco-friendly and clean beauty products.
- Sustainability
- Industry that can promote the use of sustainable materials in the manufacturing of haircare and beauty products.
- Technology
- Industry that can assist in developing personalized haircare solutions through AI-powered hair analysis.
