Flourish is a new product line from Virtue Labs that targets female hair loss and acknowledges that half of all women will suffer from hair loss in their lifetime and 40% by the time they are 40, according to the American Academy of Dermatology. Although hair loss is traditionally regarded as a male problem, it's estimated that there are 30 million women in the United States who are struggling with hair loss.
To address women who are suffering from hair loss, Virtue Labs created a line that starts at the scalp and creates "a fertile environment for hair to grow by nourishing the microbiome, clearing the follicles, and strengthening the moisture barrier." The line includes an exclusive and innovative keratin protein complex Alpha Keratin 60ku CLINICAL.
What's Driving This Trend
- Female Hair Loss Solutions
- Virtue Labs' Flourish line demonstrates the increasing trend of female-targeted hair loss products.
- Microbiome-based Beauty Products
- Flourish's focus on nurturing the hair's microbiome opens up an opportunity for the development of other beauty products with similar approaches.
- Keratin Protein Innovations
- The use of Alpha Keratin 60ku CLINICAL in Flourish's line can spark the development of other hair products that utilize this innovative protein complex.
Who This Affects Most
- Beauty and Personal Care
- Flourish reflects an opportunity for the beauty industry to address the underdeveloped subcategory of female hair loss.
- Wellness
- The emphasis on the microbiome in Flourish's products can inspire wellness companies to offer more microbiome-based supplements and treatments.
- Pharmaceuticals
- As more attention is paid to female hair loss, pharmaceutical companies can explore new drug formulation targeting hair loss in women.
