Kristin Ess Hair's scalp care collection promotes a healthy environment for hair growth by treating hair follicles. The brand has an arsenal of scalp care products to target different important aspects of revitalizing the often-neglecting area.
The Scalp Detoxifying Bubble Mask is a pre-shampoo treatment. Users can apply the formula to dry hair and watch as the bubbling scalp mask instantly remove oil, build-up, and dead skin cells. The beauty brand offers another scalp-focused mask called the Weightless Hydrating Daily Scalp and Hair mask. This multipurpose product uses botanical oils and natural minerals to rebalance the scalp and calm damaged cuticles. Kristin Ess Hair's scalp care collection also includes the Instant Exfoliating Scalp Scrub, the Scalp Purifying Micellar Shampoo, and the Scalp Hair Milk Oil.
Image Credit: Kristin Ess Hair
Key Themes Behind This Trend
- Scalp Care
- Brands can innovate by creating customized hair care routines that prioritize scalp health
- Pre-shampoo Treatments
- There is an opportunity for brands to introduce pre-shampoo treatments that specifically target scalp concerns
- Multipurpose Scalp Treatments
- Brands can disrupt the hair care market by introducing products that serve multiple purposes for both the scalp and hair
Where This Applies
- Hair Care
- Hair care brands can capitalize on the trend by expanding their scalp care offerings and developing products that target specific scalp concerns
- Natural Beauty
- Natural beauty brands can create scalp-focused formulations that use botanical oils and minerals to promote a healthy environment for hair growth
- Salon Services
- Salons can offer customized scalp treatments and educate clients on the importance of scalp health for overall hair health
