Centred's Altered State Solid Shampoo Bar is a waste-reducing natural haircare product that cleanses, strengthens and moisturizes without creating excess waste. The bar shampoo is enriched with ingredients like organic flower waters, aloe vera, caffeine and a coconut-derived cleanser to support the hair and scalp alike.
Thanks to the product's highly concentrated formula, the solid shampoo bar lasts up to 60 washes without the need to accumulate plastic bottles in the process. The high-performing cleanser is made with 98.25% naturally derived ingredients and it boasts a signature sweet citrus fragrance. Alternatively, the product is also available in an all-white fragrance-free version with an even higher percentage of naturally derived ingredients. Unlike some natural cleansers, this one creates a rich lather yet does not rely on ingredients such as sulphate and silicones.
Why This Trend Is Growing
- Solid Shampoo Bars
- Disruptive innovation opportunity to reduce plastic waste and increase concentration of natural ingredients for shampoo products.
- Natural Haircare Products
- Disruptive innovation opportunity to utilize organic and natural ingredients to meet consumer demand for sustainable and eco-friendly haircare solutions.
- Caffeinated Beauty Products
- Disruptive innovation opportunity to explore the benefits of caffeine in personal care products and skincare.
Industries Being Reshaped
- Personal Care Industry
- Disruptive innovation opportunity for brands to create sustainable and eco-friendly haircare products that reduce plastic waste and utilize natural ingredients.
- Beauty Industry
- Disruptive innovation opportunity to expand product offerings with caffeinated beauty products that provide unique benefits and attract consumers with new product experiences.
- Organic Products Industry
- Disruptive innovation opportunity for organic products industry to explore the use of caffeine in personal care products as a natural ingredient that provides health benefits for consumers.
