Candor Hair is a New York-based direct-to-consumer beauty brand that is bringing CBD to haircare products. The brand offers clean products that are free from sulfates, parabens, and artificial fragrances for a balanced, natural haircare experience. Candor Hair currently sells two products, Candor Shampoo and Candor Conditioner, both of which are enhanced with CBD. These products leave the hair smelling great and feeling super soft.
Candor Hair's organic scent is a highlight of the haircare experience. The shampoo and conditioner come in a water blossom scent that is imbued with botanicals. The scent has three layers to it with lemon, orange blossom, and Mandarin on the top, water lotus, geranium, and rosehip in the middle, and ocean pine, rosewood, and coriander forming the foundation. Committing to the environment, Candor Hair products come in 100% recyclable packaging.
Image Credit: Candor Hair
What Makes This Trend Stand Out
- Cbd-infused Haircare
- Opportunity for other beauty brands to introduce CBD-infused products in their haircare line.
- Clean Beauty
- Emerging demand for clean beauty products that are free from sulfates, parabens, and artificial fragrances.
- Sustainable Packaging
- Opportunity for brands to switch to 100% recyclable packaging.
Sectors Adopting This
- Beauty and Personal Care
- Opportunity for other personal care brands to introduce CBD-infused products in their line.
- Sustainability
- Growing demand for sustainable packaging in the beauty and personal care industry.
- E-commerce
- Direct-to-consumer beauty brands like Candor Hair will disrupt the traditional brick-and-mortar stores.
