Revlon Professional has launched its new Nutri Color Filters, a 3-in-1 haircare and color product that spotlights its revolutionary Insta-PIC technology.
The key benefits of the technology are broken down into three key features: panthenol, ionic pigments, and conditioning. Respectively, these features allow the product nourish the hair for a sleek and healthy appearance, deliver a semi-permanent color that will last up to eight washes, and smooth out the hair cuticles to give it some extra shine. The product is especially great at extending the life of previously applied color, and can even neutralize any unwanted tones that can often be difficult to get rid of.
To suit different consumer needs, Revlon Professional splits its 23 intermixable shades into three categories: Fashion Filters, Toning Filters, and Mixing Filters. This makes it easy for shoppers to find the product to create the look they want, whether they're looking to experiment with a bold new color, or just take out the brassy tones from their blonde hair.
Image Credit: Revlon Professional
Key Themes Behind This Trend
- 3-in-1 Hair Systems
- Revlon's Nutri Color Filters technology offers a versatile approach to hair color and care.
- Insta-pic Technology
- Revlon's technology allows for conditioning, color, and shine in one product.
- Customizable Color Features
- The segmentation of the Nutri Color Filters line allows for easy customization to consumer needs.
Where This Applies
- Beauty and Cosmetics
- Revlon's Nutri Color Filters demonstrate potential for growth in the beauty and cosmetics industry.
- Haircare
- Revlon's Nutri Color Filters have disrupted the haircare industry with their multi-functional approach.
- Fashion and Style
- Revlon's Nutri Color Filters appeal to those interested in fashion and style trends, creating opportunity for growth in this industry.
