Scalp-Caring Smart Hairdryers

The Dyson Supersonic Nural is Compact with a Specialized Scalp Mode

Dyson revolutionized hair care with the Supersonic and now the next-generation Dyson Supersonic Nural has been unveiled. Eight years after introducing the Supersonic hair dryer, Dyson unveiled the newest version of its iconic smart dryer and it's slightly more compact and offers new features like a Scalp Protect mode. When this mode is activated, a network of laser sensors automatically adapt and reduce heat levels the closer the device comes to the scalp.

The device includes a new LED light, which serves as a visual indicator of when heat is changing. Red means high heat, yellow means medium temperatures and blue means cold air is being blown to support better hair and scalp health.

Scalp-caring Smart Hairdryers
Incorporating scalp health functions into hairdryer technology is a rising trend in the beauty industry.
Compact AI-powered Hair Tools
Manufacturers are focusing on developing smaller hair tools equipped with advanced sensors and AI features for personalized hair care.
Smart Heat Control Devices
The integration of laser sensors for heat monitoring in beauty tools like hairdryers is gaining momentum for enhanced user safety and comfort.

Sectors Adopting This

Beauty & Personal Care
The beauty industry is seeing a surge in innovative hair care products that prioritize scalp health and personalized hair treatments.
Consumer Electronics
The consumer electronics sector is embracing compact, AI-powered devices with specialized functions to cater to specific user needs in the beauty segment.
Health & Wellness Technology
The health and wellness technology industry is exploring smart heat control devices with precision sensors to optimize hair and scalp care routines.
SCORE
7.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 98%
Freshness 25%