Biotera dropped three new Intensive products to expand its lineup of scalp-friendly solutions, and each of the new 2:1 Intensives delivers convenience and affordability.
Biotera's new 2:1 Intensive products respond to consumers' increased awareness on the importance of scalp health, all the while delivering specialized care. Designed to complement and optimize a Biotera user's hair care regimen, the 2:1 Intensives boast two times the pre- and post-biotic blend of coconut yogurt compared to the current portfolio. There's a dermatologist-tested, sulfate-free and vegan 2:1 Scalp Scrub + Shampoo that gently exfoliates with apricot seeds, 2:1 Cool + Hydrate Balm, and 2:1 Protective Leave-In + Overnight Treatment in the lineup, which recognizes that the secret to full and healthy hair starts at the scalp.
What Makes This Trend Stand Out
- Scalp-friendly Solutions
- In response to increased consumer awareness of scalp health, Biotera introduces specialized scalp-friendly products for optimal care.
- Dual-action Intensives
- Biotera's new 2:1 Intensive lineup offers convenience and affordability with a dual approach to hair and scalp care.
- Pre- and Post-biotic Blends
- Biotera's 2:1 Intensive products feature enhanced pre- and post-biotic blends, paving the way for advanced scalp treatments.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry can explore innovative scalp-friendly products to cater to the growing demand for specialized scalp care solutions.
- Haircare
- The haircare industry has disruptive innovation opportunities in developing dual-action intensives that combine scalp care with hair treatments for comprehensive care.
- Natural Skincare
- Natural skincare companies can capitalize on the trend of pre- and post-biotic blends by incorporating them into scalp treatments for a holistic approach to skin health.
