Individuals can discover their ideal custom haircare regimen through a quiz on JVN's website and gain 20% off while doing it. JVN is the exciting brand by the Emmy nominated TV personality Jonathan Van Ness of Queer Eye fame.
The JVN haircare line includes luxurious formulas that are affordably priced—from the Air Dry Cream that reduces frizz to the Pre-Wash Scalp Oil that soothes and revitalizes. JVN also boasts some high-power shampoo and conditioners which address different hair concerns. While one formula strengthens and provides hydration, another volumizes and ensures shine. The product formulations also smell heavenly for an added bonus.
JVN's custom haircare regimen quiz guides customers in the selection process and ensures that they get the ideal combination of products for their hair type. JVN recently hosted a Pop-Up Salon in Toronto that displayed the power of their targeted hair products, as well.
Image Credit: JVN
Key Themes Behind This Trend
- Custom Haircare Regimen Quizzes
- Personalized haircare is becoming increasingly popular with the use of quizzes and algorithms.
- Affordable Luxury Haircare Formulas
- Brands are offering high-quality haircare products at a fraction of luxury prices to appeal to a wider consumer base.
- Pop-up Salon Experiences
- Brands are using pop-up salons to showcase their products and create experiential marketing opportunities.
Where This Applies
- Beauty and Personal Care
- Brands can incorporate personalized quizzes to develop custom haircare regimens for their customers, appealing to the growing trend of personalized and targeted solutions.
- Luxury Goods
- Luxury brands can offer high-quality haircare products at more affordable prices to appeal to a wider consumer base and capitalize on the trend of accessible luxury.
- Experiential Marketing
- Companies can use pop-up salons and similar experiences to showcase their products and create interactive and memorable experiences for consumers, driving brand awareness and loyalty.
