Brain Dead and Kuumba Debuted the 'Smoke as Ritual' Incense Line
Colin Smith — May 21, 2022 — Lifestyle
References: wearebraindead & hypebeast
Brain Dead partnered up with Kuumba International to release a line of incense burners and kits titled the 'Smoke as Ritual' line. The Smoke as Ritual line includes a rustic, muted green incense burner with abstract artwork and symbolism that shows the effects that incense burners have on the brain. This is to say that incense burners help individuals relax and unwind following a busy, stressful day.
The top of the incense burner and incense kit show the phrase "smoke out reality" while the bottom reads "smoke as ritual." With this kit, Brain Dead and Kuumba International want to demonstrate the calming benefits that daily incense use can provide.
The Smoke as Ritual line of incense burners and sticks are available now online at Brain Dead's online store, as well as at various participating third-party retailers across the United States.
Image Credit: Brain Dead, Kuumba International
The top of the incense burner and incense kit show the phrase "smoke out reality" while the bottom reads "smoke as ritual." With this kit, Brain Dead and Kuumba International want to demonstrate the calming benefits that daily incense use can provide.
The Smoke as Ritual line of incense burners and sticks are available now online at Brain Dead's online store, as well as at various participating third-party retailers across the United States.
Image Credit: Brain Dead, Kuumba International
Trend Themes
1. Incense Kit Trend - The trend of incense kits is disrupting the home and wellness market, providing consumers with an opportunity to enhance their relaxation rituals at home.
2. Ritual-based Products Trend - The trend of ritual-based products, such as incense kits, is disrupting the personal care industry by offering consumers a new way to practice self-care and mindfulness.
3. Artistic Wellness Trend - The artistic design of incense kits are disrupting the wellness industry by offering consumers a more visually aesthetic way of enhancing their relaxation practices.
Industry Implications
1. Home Accessories Industry - The home accessories industry has an opportunity to incorporate more incense kits into their product line as a way to provide consumers with a new way to relax and create a peaceful home environment.
2. Wellness Industry - The wellness industry can incorporate more ritual-based products, such as incense kits, to appeal to consumers looking for new ways to practice mindfulness and self-care.
3. Art and Design Industry - The art and design industry has an opportunity to create and sell artistic and visually pleasing incense kits that can attract a new market of consumers looking to enhance their relaxation practices in style.
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