Brain Dead, a creative collective of artists and designers known for their countercultural, graphics-heavy work, has announced the launch of its newest homeware collection.
Diverse and expansive, the new collection features a wide variety of home and travel items, including towels, mugs, rugs, coasters, water bottles, key chains, tote bags, pencils, and more. A definite standout, the Brain Dead rug comes in two colorways -- blue, grey, and black or black, white, and purple -- and comes shaped to appear like the side profile of a human head.
Elsewhere, a collection of towels are delivered in psychedelic colors and patterns such as hot pink, teal, jade green, and checkerboard. In addition, the collection includes a series of pieces made in collaboration with the Estate of Ray Johnson, a '50s-era pop-art figure.
Image Credit: Brain Dead
What's Driving This Trend
- Psychedelic Homeware
- Creating homeware designs inspired by psychedelic art and colors to appeal to a niche market.
- Collaborative Design
- Partnering with established artists and designers to create unique and compelling homeware products.
- Unconventional Packaging
- Innovative packaging designs that tie into the homeware product's unique, countercultural branding.
Who This Affects Most
- Home Decor
- Incorporating psychedelic and counter-cultural designs into towels, rugs, coasters, and other home decor products to appeal to a younger audience.
- Art and Design
- Partnering with established artists and designers to create more unique and personalized homeware products that appeal to a broader market.
- Marketing and Branding
- Developing innovative and engaging packaging ideas that stand out on the shelves, reflecting the countercultural branding of the product line.
