Swedish fragrance label UNIFORM introduces its latest collection for the Spring/Summer 2021 season and features vegan, unisex, alcohol-free fragrances. This breaches into the world of home and lifestyle foods for a seamless introduction to the space. This includes items such as a soap bar, incense, scented candles, a holder for the perfumes, and more.
The incense is carefully crafted as every stick is rolled by hand and offers four different scents to choose from -- Apple Tree, Chai Swirl, Cinnamon Core, and The Sweetest Taboo.' The house continues to build on the olfactory scent narrative, creating scents around the formula of food, incense, and spices that is described by the brand to “reminisces [the] smells of multi-cultural stairwells around the world,” is the accompanying scented candle. Bridging the gap between interior design and interior scents, this candle comes housed in a large ceramic encasing that’s got its own little stand, and when it’s lit it’ll give off the scent of “Bliss.”
Image Credit: UNIFORM
Key Themes Behind This Trend
- Sustainable Fragrances
- UNIFORM's SS21 Capsule features vegan, unisex, and alcohol-free fragrances setting a trend towards eco-friendly scents.
- Scented Home Decor
- UNIFORM's range includes scented candles, incense, and candle holders, signaling a trend towards home decor items that enhance olfactory experiences.
- Food-inspired Scents
- UNIFORM's collection is inspired by food and spices to create scents, which signal a trend towards creating sensory experiences that incorporate food and scent.
Where This Applies
- Fragrance Industry
- The fragrance industry can leverage the trend towards sustainable fragrances by introducing eco-friendly products.
- Home Decor Industry
- The home decor industry can innovate by incorporating scent into their products and designs to create immersive experiences for consumers.
- Food and Beverage Industry
- The food and beverage industry can explore the trend towards food-inspired scents by creating new products that incorporate fragrance, such as scented candles or aroma diffusers.
