Babyface Ray is a well-known rapper in Detroit who is now making headlines across North America. The American rapper was born on February 7, 1991.
The artist is currently signed under the record label EMPIRE. Notable artists under the label include Kendrick Lamar, Cardi B, and the late King Von. Recently, Empire implemented in-game advertisements that have rocketed his album to the top of the billboard charts.
The campaign reached over 226 million video game players across the nation. The label targeted young males who played on PC. The ads are seen in commercial format on Trackmania, Axis Football, and Left To Survive.
"There is a movement toward entertainment mediums converging, and gaming is at the epicenter of this shift. Bringing Babyface Ray into the gaming world has allowed us to reach his fans engagingly in their favorite games," said Peter Kadin, senior vice-president of marketing at Empire.
Image Credit: Empire
What's Driving This Trend
- Gaming-entertainment Collaborations
- As gaming and entertainment mediums converge, there is an opportunity for businesses to collaborate on in-game advertisements and reach a wider audience.
- Innovative Record Label Marketing
- Record labels can implement creative marketing strategies, such as in-game advertisements, to promote their artists and albums.
- Virtual Concerts
- With the rise of gaming and entertainment collaborations, there is an opportunity for artists to host virtual concerts and performances within video games.
Who This Affects Most
- Gaming
- The gaming industry can collaborate with record labels and artists to feature in-game advertisements and virtual concerts.
- Entertainment
- Entertainment companies can expand their reach through gaming collaborations and innovative marketing strategies.
- Music
- The music industry can explore new marketing avenues such as in-game advertisements and virtual concerts to promote and showcase their artists and albums.
