Impossible Foods Created a Collaborative Burger with Bob's Burgers
Colin Smith — May 21, 2022 — Marketing
Impossible Foods teamed up with Disney to create the 'Get This Plant Patty Started' burger in honor of the Hollywood premiere of the Bob's Burgers movie. The burger will debut at a Bob's Burgers pop-up located at the Disney Springs AMC Theater in Orlando Florida from May 27th to 29th.
The burger itself features a juicy Impossible Beef patty as well as a vegan mayonnaise, vegan cheese, and various spicy toppings to add a kick to the burger. The spicy toppings include pepperoncini and sriracha. What is unique about this burger in particular, is that Impossible released a full, detailed recipe for customers to recreate it at home. This is intended for customers who could not make it out to Orlando in order to visit the Bob's Burgers pop-up.
Image Credit: Hypefoods, Impossible
The burger itself features a juicy Impossible Beef patty as well as a vegan mayonnaise, vegan cheese, and various spicy toppings to add a kick to the burger. The spicy toppings include pepperoncini and sriracha. What is unique about this burger in particular, is that Impossible released a full, detailed recipe for customers to recreate it at home. This is intended for customers who could not make it out to Orlando in order to visit the Bob's Burgers pop-up.
Image Credit: Hypefoods, Impossible
Trend Themes
1. Cartoon-themed Fast Food - Collaborating with entertainment franchises to create cartoon-themed menu items presents disruptive innovation opportunities for companies in the fast food industry.
2. Plant-based Meat Alternatives - Partnering with plant-based meat companies to create menu options featuring sustainable ingredients is a trend that presents disruptive innovation opportunities for restaurants and food manufacturers.
3. Recipe Sharing - Sharing detailed recipes for signature dishes presents disruptive innovation opportunities for food brands to engage with consumers and promote their products.
Industry Implications
1. Fast Food - Partnering with popular entertainment franchises to create cartoon-themed menu items presents disruptive innovation opportunities for fast food companies to attract new and nostalgic customers alike.
2. Plant-based Meat Industry - Partnering with popular entertainment franchises to create plant-based menu items featuring sustainable ingredients presents disruptive innovation opportunities for plant-based meat companies to expand their customer base and increase brand awareness.
3. Recipe Sharing Platforms - Providing a platform for food brands to share their signature recipes presents disruptive innovation opportunities for recipe-sharing platforms to attract a new audience interested in recreating popular dishes at home.
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