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Posthumous Sneaker Collaborations

Nike and Off-White™ are Rumored to Launch a Green Air Force 1

— May 11, 2022 — Pop Culture
The upcoming footwear launch from Off-White™ and sneaker giant Nike includes a continuation of the limited-edition renditions of the Off-White™ x Nike Air Force 1 Low ‘Green,’ previously unveiled at ComplexCon MOMA, MCA, and ICA.

After Virgil Abloh’s unexpected passing in 2021, many wondered what would become of the collaborative efforts between the designer’s widely successful fashion label Off-White™ and Nike. Abloh’s wife and team have since agreed to continue offering more drops to the public, so consumers can expect any remaining Off-White™ collaborations to release sometime this Summer.

The uppers are made with smooth green leather and match the entire sole unit. Nearly every component is covered in a vivid green hue. Contrasting colors on the metallic silver Swooshes and Helvetica "AIR" branding on the lateral midsoles can be seen. More green elements are found on the neon tabs hanging off the Nike checks, and the Off-White™ branded zip ties.

Image Credit: YankeeKicks
Trend Themes
1. Collaborative Renditions - The trend of posthumous collaborations with designers opens opportunities for limited edition renditions of popular products.
2. Legacy Continuation - The continuation of collaborations after the passing of a designer could become a trend which allows the legacy of designers to continue long after they are gone.
3. Sneaker Hype - The hype around sneakers continues to grow, making limited editions and collaborations a lucrative choice for companies.
Industry Implications
1. Fashion - The fashion industry stands to benefit from posthumous collaborations with popular designers such as Virgil Abloh.
2. Footwear - The footwear industry can tap into the hype around limited-edition sneaker collaborations to drive up sales and create buzz.
3. Art and Design - The trend of posthumous collaborations could become a new way to celebrate the legacies of designers in the art and design industries.
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