Hammies Revives a Short Design from the 1970s
Hammies boasts a collection of colorful retro shorts that embrace a timeless silhouette. Inspired by surf and skate communities in Southern California in the late 1970s, Hammies reworks “an old short for a new generation.” With an elastic waist and a stretchy corduroy fabric, the colorful retro shorts are comfortable and versatile. This particular silhouette is ideal for those who lead active lifestyles. The design has been known to be sported by skateboard legends like the Zephyr skate team, as well as surf legends like Jeff Hakman.
For its core collection, the brand offers stylish shorts for men and women but it also has some rompers, knits, trunks, and shirts. The Hammies colorful retro shorts are offered in a range of colorways—from Gray, White, and Yellow to Powder Blue, Powder Pink, and Red. The design is also offered in two-tone colorways.
Image Credit: Hammies
For its core collection, the brand offers stylish shorts for men and women but it also has some rompers, knits, trunks, and shirts. The Hammies colorful retro shorts are offered in a range of colorways—from Gray, White, and Yellow to Powder Blue, Powder Pink, and Red. The design is also offered in two-tone colorways.
Image Credit: Hammies
Trend Themes
1. Retro-inspired Fashion - Retro-inspired fashion trends are on the rise with a newfound desire for nostalgic and timeless designs.
2. Sustainable Fashion - A growing demand for sustainable fashion brands that offer eco-friendly production practices is an opportunity for retailers to tap into.
3. Athleisure Fashion - As more people prioritize comfort and functionality in their clothing choices, athleisure fashion has demonstrated potential for future growth.
Industry Implications
1. Fashion Retail - Fashion retailers can cater to the growing demand for throwback designs with fresh takes on retro-inspired fashion.
2. Sustainable Fashion Industry - Sustainable fashion industries can build upon consumers' desire for eco-friendly clothing options with innovative and environmentally conscious production methods.
3. Sportswear Industry - With a growing interest in comfortable, versatile clothing, the sportswear industry can expand into athleisure wear to capitalize on the trend.
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